Effects of Processing Style on Variety Seeking
In this research, we investigated the effects of processing style on variety seeking. It showed that global processing would lead to more variety seeking whereas local processing would result in less choice of variety.
Zhongqiang (Tak) Huang and Robert Wyer (2015) ,"Effects of Processing Style on Variety Seeking", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 323-323.
Zhongqiang (Tak) Huang, The Chinese University of Hong Kong
Robert Wyer, The Chinese University of Hong Kong
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Don't Troll Me Bro: A Study of Griefing in Video Games
Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University
Semantic Processes in Memory-Based Consumer Decision Making
Sudeep Bhatia, University of Pennsylvania, USA
M6. Approaching Negative Experience
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University