Reflecting on Young Women’S Carnivalesque Ritual Alcohol Consumption
Alcohol, as a product, is generally consumed in the pursuit of pleasure. The study adopted the theoretical framework of melding Bakhtin’s theory of carnival with ritual consumption to explore how young women navigate the temporal and spatial boundaries, to legitimise their experience of collective hedonistic alcohol consumption.
Citation:
Emma Dresler, Leigh Parker, and Margaret Anderson (2015) ,"Reflecting on Young Women’S Carnivalesque Ritual Alcohol Consumption ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 321-321.
Authors
Emma Dresler, Massey Business School, Massey University
Leigh Parker, School of Design and Photography, Universal College of Learning
Margaret Anderson, Massey Business School, Massey University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice
Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA
Featured
Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength
Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA
Featured
H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads
Changchun Xuan, Xiamen University
Rui Chen, Xiamen University
Jing Jiang, Suzhou Broadcasting System
Bin Yu, Tsingtao Brewery Company Limited
Jingjia Peng, Icartoon Culture & Media Corporation ltd
Shengdong Lin, Xiamen University