Reflecting on Young Women’S Carnivalesque Ritual Alcohol Consumption

Alcohol, as a product, is generally consumed in the pursuit of pleasure. The study adopted the theoretical framework of melding Bakhtin’s theory of carnival with ritual consumption to explore how young women navigate the temporal and spatial boundaries, to legitimise their experience of collective hedonistic alcohol consumption.



Citation:

Emma Dresler, Leigh Parker, and Margaret Anderson (2015) ,"Reflecting on Young Women’S Carnivalesque Ritual Alcohol Consumption ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 321-321.

Authors

Emma Dresler, Massey Business School, Massey University
Leigh Parker, School of Design and Photography, Universal College of Learning
Margaret Anderson, Massey Business School, Massey University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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