Time to Possess, Time to Progress: the Impact of Temporal Ownership on Time Perception

Time is often linguistically portrayed either in a narrative or possessive framing. Building on this tendency, the authors demonstrate that communicating time in possession framing increases perceived ownership and feelings of responsibility towards making use of time. The heightened responsibility leads consumers to minimize time loss, but maximize time investment.



Citation:

Yegyu Han, Sang Kyu Park, and Yongjun Sung (2015) ,"Time to Possess, Time to Progress: the Impact of Temporal Ownership on Time Perception", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 148-149.

Authors

Yegyu Han, Korea University, Korea, Republic of
Sang Kyu Park, Korea University, Korea, Republic of
Yongjun Sung, Korea University, Korea, Republic of



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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