The Effects of Social Setting and Portion Size on Food Consumption Amount

Food is available in different portion sizes and is generally consumed in a social setting. We study the combined effect of portion size and social setting on individuals’ consumption. By manipulating portion sizes and social visibility levels we show that social visibility changes how people react to portion size changes.



Citation:

Marcus Chee Tiong Tan, Chris Dubelaar, and Natalina Zlatevska (2015) ,"The Effects of Social Setting and Portion Size on Food Consumption Amount", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 264-265.

Authors

Marcus Chee Tiong Tan, Bond University, Australia
Chris Dubelaar, Bond University, Australia
Natalina Zlatevska , Bond University, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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