Implicit Attitude Formation and Change: Relative Impact of Affective Versus Cognitive Processing Modes

Across four studies, we show a differential impact of affective versus cognitive processing modes on the formation of new implicit attitudes, as well as the alteration of old-implicit attitudes. Further, we uncover the existence of a mismatching effect between affective/cognitive processing modes and cognitively/affectively laden implicit attitudes.



Citation:

Anish Nagpal, Juan Jose Muzio Posadas, and Angela Paladino (2015) ,"Implicit Attitude Formation and Change: Relative Impact of Affective Versus Cognitive Processing Modes", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 211-212.

Authors

Anish Nagpal, University of Melbourne, Australia
Juan Jose Muzio Posadas, Villa & Moreno
Angela Paladino, University of Melbourne, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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