Online Property Marketing: the Effect of Presentation Style on Intention to Inspect

This research examines online property marketing and the effect of visual (floor plans) and verbal (text descriptions) apartment representations on consumer intention to inspect property.



Citation:

Jacqueline Baker and Professor Harmen Oppewal (2015) ,"Online Property Marketing: the Effect of Presentation Style on Intention to Inspect", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 317-317.

Authors

Jacqueline Baker, Monash University, Australia
Professor Harmen Oppewal, Monash University, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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