Online Property Marketing: the Effect of Presentation Style on Intention to Inspect
This research examines online property marketing and the effect of visual (floor plans) and verbal (text descriptions) apartment representations on consumer intention to inspect property.
Jacqueline Baker and Professor Harmen Oppewal (2015) ,"Online Property Marketing: the Effect of Presentation Style on Intention to Inspect", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 317-317.
Jacqueline Baker, Monash University, Australia
Professor Harmen Oppewal, Monash University, Australia
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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