Controlled ‘Letting Go’: Young Women’S Alcohol Preloading Behaviour
This research applies the Bakhtin’s theory of carnival to examine the social and cultural contexts of young women’s carnivalesque ritual alcohol consumption. The preloading activities were characterised by high levels of control to ensure they enjoy the collective euphoria, but to come away from it unscathed to repeat the ritual.
Citation:
Emma Dresler (2015) ,"Controlled ‘Letting Go’: Young Women’S Alcohol Preloading Behaviour ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 128-129.
Authors
Emma Dresler, Massey Business School, Massey University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
The Pleasure of Being Right (Even When the World Is Bad)
Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA
Featured
M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior
Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University
Featured
E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations
Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada