Controlled ‘Letting Go’: Young Women’S Alcohol Preloading Behaviour
This research applies the Bakhtin’s theory of carnival to examine the social and cultural contexts of young women’s carnivalesque ritual alcohol consumption. The preloading activities were characterised by high levels of control to ensure they enjoy the collective euphoria, but to come away from it unscathed to repeat the ritual.
Citation:
Emma Dresler (2015) ,"Controlled ‘Letting Go’: Young Women’S Alcohol Preloading Behaviour ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 128-129.
Authors
Emma Dresler, Massey Business School, Massey University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink
Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China
Featured
N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement
Chuang Wei, Tsinghua University
Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University
Featured
Brand movement
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University