Postmodern Self and Self-Presentation in Online Social Networks
This study explores consumers’ self-presentation in online social networks. Using a dramaturgical approach, this study examines virtual strategies of self-presentation, and the impact of the audience in self-disclosure on Facebook. In-depth interviews reveal eight distinct types of Facebook users in terms of the degree of self-disclosure and behavioral orientation.
Heejin Lim and Melanie Doss (2015) ,"Postmodern Self and Self-Presentation in Online Social Networks", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 327-327.
Heejin Lim, Faculty of Retail and Consumer Sciences, The University of Tennessee, USA
Melanie Doss, Ph.Candidate in Retail and Consumer Sciences, The University of Tennessee, USA
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia