Postmodern Self and Self-Presentation in Online Social Networks

This study explores consumers’ self-presentation in online social networks. Using a dramaturgical approach, this study examines virtual strategies of self-presentation, and the impact of the audience in self-disclosure on Facebook. In-depth interviews reveal eight distinct types of Facebook users in terms of the degree of self-disclosure and behavioral orientation.



Citation:

Heejin Lim and Melanie Doss (2015) ,"Postmodern Self and Self-Presentation in Online Social Networks", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 327-327.

Authors

Heejin Lim, Faculty of Retail and Consumer Sciences, The University of Tennessee, USA
Melanie Doss, Ph.Candidate in Retail and Consumer Sciences, The University of Tennessee, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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