The Effects of Goal Progress and Goal Commitment on Self-Regulation

Research on goal orientation shows that goal progress and goal commitment can influence the willingness of individuals to get distracted from their focal goal. The current research shows that regulatory focus, level of goal concreteness, temporal distance of focal goal moderate the divergent effects of goal progress and goal commitment.


Anirban Som, Chris Dubelaar, and Rafi Chowdhury (2015) ,"The Effects of Goal Progress and Goal Commitment on Self-Regulation", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 247-248.


Anirban Som, Indian Institute of Management, Trichy, India
Chris Dubelaar, Bond University, Australia
Rafi Chowdhury, Bond University, Australia


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

Share Proceeding

Featured papers

See More


Liminality, Portals, and Narratives of Transformation

Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK

Read More


E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations

Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada

Read More


A Slack-Based Account of Pain of Payment

Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.