The Effects of Goal Progress and Goal Commitment on Self-Regulation

Research on goal orientation shows that goal progress and goal commitment can influence the willingness of individuals to get distracted from their focal goal. The current research shows that regulatory focus, level of goal concreteness, temporal distance of focal goal moderate the divergent effects of goal progress and goal commitment.


Anirban Som, Chris Dubelaar, and Rafi Chowdhury (2015) ,"The Effects of Goal Progress and Goal Commitment on Self-Regulation", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 247-248.


Anirban Som, Indian Institute of Management, Trichy, India
Chris Dubelaar, Bond University, Australia
Rafi Chowdhury, Bond University, Australia


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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