I Will Keep It Because I Choose It: the Influence of Decision Response Mode on Preference Persistency
We explore the impact of different types of response modes (i.e., choice vs. rating task) on preference persistency in the subsequent task. The results of six experiments indicate that participants expressing their preference through the choice (vs. rating) task showed a higher tendency to keep their previously selected option.
Jungkeun Kim (2015) ,"I Will Keep It Because I Choose It: the Influence of Decision Response Mode on Preference Persistency ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 168-168.
Jungkeun Kim, Auckland University of Technology, New Zealand
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
How Numeric Roundness Influences Probability Perceptions
Julio Sevilla, University of Georgia, USA
Rajesh Bagchi, Virginia Tech, USA
On Politics, Morality, and Consumer Response to Negative Publicity
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia