I Will Keep It Because I Choose It: the Influence of Decision Response Mode on Preference Persistency

We explore the impact of different types of response modes (i.e., choice vs. rating task) on preference persistency in the subsequent task. The results of six experiments indicate that participants expressing their preference through the choice (vs. rating) task showed a higher tendency to keep their previously selected option.



Citation:

Jungkeun Kim (2015) ,"I Will Keep It Because I Choose It: the Influence of Decision Response Mode on Preference Persistency ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 168-168.

Authors

Jungkeun Kim, Auckland University of Technology, New Zealand



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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