I Will Keep It Because I Choose It: the Influence of Decision Response Mode on Preference Persistency
We explore the impact of different types of response modes (i.e., choice vs. rating task) on preference persistency in the subsequent task. The results of six experiments indicate that participants expressing their preference through the choice (vs. rating) task showed a higher tendency to keep their previously selected option.
Jungkeun Kim (2015) ,"I Will Keep It Because I Choose It: the Influence of Decision Response Mode on Preference Persistency ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 168-168.
Jungkeun Kim, Auckland University of Technology, New Zealand
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Liminality, Portals, and Narratives of Transformation
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product
Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA
When News Gets Personal: The Evolution of Content in the Successive Retelling of Events
Shiri Melumad, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Ani Nenkova, University of Pennsylvania, USA