Consuming to Help—Post-Disaster Consumption in Japan

An exploratory analysis of Japanese consumer behavior following the 2011 earthquake, tsunami, and nuclear accident disaster found that respondents preferred ethical (ouen) consumption to other helping behaviors, that the media played a significant role in shaping perceptions of safety, and that the type of empathy triggered led to differing responses.



Citation:

Sumire Stanislawski, Shuji Ohira, and Yasushi Sonobe (2015) ,"Consuming to Help—Post-Disaster Consumption in Japan", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 76-79.

Authors

Sumire Stanislawski, Tokyo International University, Japan
Shuji Ohira, Chiba University of Commerce, Japan
Yasushi Sonobe, Toyo University, Japan



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

Mediation as a Multi-Dimensional Process of Brand-Related Interaction

Serena Wider, Copenhagen Business School
Andrea Lucarelli, Lund University
Sylvia Wallpach, Copenhagen Business School

Read More

Featured

J1. The Effect of Identity Abstractness on Information Processing Styles

Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University

Read More

Featured

Consumers' Journey into Access-Based Consumption

Swapnil Saravade, University of Texas Rio Grande Valley
Lorena Garcia Ramon, University of Texas Rio Grande Valley
Jacob Almaguer, University of Texas Rio Grande Valley
Mohammadali Zolfagharian, Bowling Green State University
Hazel H. Dadanlar, University of Texas Rio Grande Valley

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.