Consuming to Help—Post-Disaster Consumption in Japan

An exploratory analysis of Japanese consumer behavior following the 2011 earthquake, tsunami, and nuclear accident disaster found that respondents preferred ethical (ouen) consumption to other helping behaviors, that the media played a significant role in shaping perceptions of safety, and that the type of empathy triggered led to differing responses.


Sumire Stanislawski, Shuji Ohira, and Yasushi Sonobe (2015) ,"Consuming to Help—Post-Disaster Consumption in Japan", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 76-79.


Sumire Stanislawski, Tokyo International University, Japan
Shuji Ohira, Chiba University of Commerce, Japan
Yasushi Sonobe, Toyo University, Japan


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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