Impact of Power on the Persuasion of Fear Appeals in Green Advertising
Power influences the persuasiveness of fear appeals in green advertising. Three studies show that high power leads to lower persuasiveness of fear appeals in green advertising. This is especially so when the consumer’s attention is focused more on the personal threat than on the environmental threat implied in the ad.
Shankha Basu and Sharon Ng (2015) ,"Impact of Power on the Persuasion of Fear Appeals in Green Advertising", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 318-318.
Shankha Basu, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand
Consumer Reluctance Toward Medical Artificial Intelligence: The Underlying Role of Uniqueness Neglect
Chiara Longoni, Boston University, USA
Andrea Bonezzi, New York University, USA
Carey K. Morewedge, Boston University, USA
Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition
Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA