The Impact of Power on Reliance on Feelings Versus Reasons in Decision Making

We examine the impact of power on consumer decision making. Results from four experiments provide converging evidence that people in high- (low-) power states are more likely to rely on affective feelings (cognitive reasoning) in making judgments and decisions.



Citation:

Yunhui Huang, Jiewen Hong, and Hannah H. Chang (2015) ,"The Impact of Power on Reliance on Feelings Versus Reasons in Decision Making", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 156-157.

Authors

Yunhui Huang, Hong Kong University of Science and Technology, China
Jiewen Hong, Hong Kong University of Science and Technology, China
Hannah H. Chang, Singapore Management University, Singapore



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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