Tablets Shoot Out : to Ipad Or Not to Ipad
A conceptual model investigates whether those personality traits influence the product perception and whether this perception predicts the iPad acceptance. Results indicate that when the people with salient need for uniqueness or novelty seeking consider the product is attractive, their acceptance toward the product will be increased saliently.
Citation:
Hui-Yi Lo (2015) ,"Tablets Shoot Out : to Ipad Or Not to Ipad", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 185-186.
Authors
Hui-Yi Lo, National Chung Hsing University, Taiwan
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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