Confirmation Bias in the Consumer Perception of Financial Expertise

Our goal was to study how consumers perceive epistemic authority (EA) in finances. In three experiments we investigated the impact of advisors’ recommendation and clients’ opinion about loans, investments, and life insurance on advisors’ EA. Consumers ascribed higher EA to advisors holding opinions similar to their own (confirmation bias).



Citation:

Tomasz Zaleskiewicz, Agata Gasiorowska, Yoram Bar-Tal, Katarzyna Stasiuk, and Renata Maksymiuk (2015) ,"Confirmation Bias in the Consumer Perception of Financial Expertise", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 333-333.

Authors

Tomasz Zaleskiewicz, University of Social Sciences And Humanities, Poland
Agata Gasiorowska, University of Social Sciences And Humanities, Poland
Yoram Bar-Tal, Tel-Aviv University, Israel
Katarzyna Stasiuk, Maria Curie Sklodowska University, Poland
Renata Maksymiuk, Maria Curie Sklodowska University, Poland



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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