Drawing upon the findings across these three papers, we will discuss comparative as well as overarching issues pertaining to the antecedents of well-being. Comments and suggestions from the audience will be sought so as to enhance the session’s interactivity and the discussion’s overall quality.
Leonard Lee (2015) ,"Discussant", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 1-4.
Leonard Lee, National University of Singapore, Singapore
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts
Noah VanBergen, University of Cincinnati, USA
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France