Motivated Hypochondriacs: Disease Labels Shape Health Perceptions

Four studies on the influence of disease labels on health perceptions explore the interplay of categorization-based biases and self-protection motives. The presence (vs. absence) of a label is associated with higher risk estimates when the label signals a mild (vs. severe) ailment. Defensiveness moderates and disease threat mediates the effect.


Chiara Longoni and Geeta Menon (2015) ,"Motivated Hypochondriacs: Disease Labels Shape Health Perceptions", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 1-4.


Chiara Longoni , New York University, USA
Geeta Menon , New York University, USA


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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