Motivated Hypochondriacs: Disease Labels Shape Health Perceptions

Four studies on the influence of disease labels on health perceptions explore the interplay of categorization-based biases and self-protection motives. The presence (vs. absence) of a label is associated with higher risk estimates when the label signals a mild (vs. severe) ailment. Defensiveness moderates and disease threat mediates the effect.



Citation:

Chiara Longoni and Geeta Menon (2015) ,"Motivated Hypochondriacs: Disease Labels Shape Health Perceptions", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 1-4.

Authors

Chiara Longoni , New York University, USA
Geeta Menon , New York University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements

In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA

Read More

Featured

Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Featured

A Complete Consumer Journey: Tracking Motivation in the Marketplace

Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.