Feeling Empty? Comfort-Seeking and Finding Meaning Through Consumption
This research advances current understanding of ‘feeling of emptiness’ (FOE) and its influence on consumption. It is demonstrated that FOE arises from reduced social-connectedness and leads to loss of shared meaning in one’s life. Further, providing an individual with the opportunity to do something meaningful reduces potentially harmful over-consumption.
Hyewon Cho and Ravi Mehta (2015) ,"Feeling Empty? Comfort-Seeking and Finding Meaning Through Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 1-4.
Hyewon Cho, University of Illinois at Urbana-Champaign, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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