Feeling Empty? Comfort-Seeking and Finding Meaning Through Consumption
This research advances current understanding of ‘feeling of emptiness’ (FOE) and its influence on consumption. It is demonstrated that FOE arises from reduced social-connectedness and leads to loss of shared meaning in one’s life. Further, providing an individual with the opportunity to do something meaningful reduces potentially harmful over-consumption.
Citation:
Hyewon Cho and Ravi Mehta (2015) ,"Feeling Empty? Comfort-Seeking and Finding Meaning Through Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 1-4.
Authors
Hyewon Cho, University of Illinois at Urbana-Champaign, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Inequality and Market (In)efficiency
Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Featured
The "Healthy=Lighter" Heuristic
Nico Heuvinck, IESEG School of Management
Yi Li, Macquarie University
Mario Pandelaere, Virginia Tech, USA
Featured
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA