A Cross-Country Investigation of Organic Consumption Behavior: a Social Identification Perspective

This study investigates organic consumption as an identity-driven behavior. We find that organic consumer identification is driven by identification with a higher-order consumer identity, environmentally conscious consumer, as well as beliefs related to organic products (i.e., organic product familiarity and organic product trustworthiness) and social norms of organic consumption.



Citation:

Shuili Du, Jos Bartels, Machiel Reinders, and Sankar Sen (2015) ,"A Cross-Country Investigation of Organic Consumption Behavior: a Social Identification Perspective", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 130-133.

Authors

Shuili Du, Universiy of New Hampshire, USA
Jos Bartels, Vrije University Amsterdam, Netherlands
Machiel Reinders, Vrije University Amsterdam, Netherlands
Sankar Sen, Baruch College, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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