A Cross-Country Investigation of Organic Consumption Behavior: a Social Identification Perspective
This study investigates organic consumption as an identity-driven behavior. We find that organic consumer identification is driven by identification with a higher-order consumer identity, environmentally conscious consumer, as well as beliefs related to organic products (i.e., organic product familiarity and organic product trustworthiness) and social norms of organic consumption.
Shuili Du, Jos Bartels, Machiel Reinders, and Sankar Sen (2015) ,"A Cross-Country Investigation of Organic Consumption Behavior: a Social Identification Perspective", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 130-133.
Shuili Du, Universiy of New Hampshire, USA
Jos Bartels, Vrije University Amsterdam, Netherlands
Machiel Reinders, Vrije University Amsterdam, Netherlands
Sankar Sen, Baruch College, USA
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
The Inimical Lure of Intense Means
Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA
How Matte Product Surface Enhances Perceived Durability
Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore
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Martin A. Pyle, Ryerson University