Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: the Moderating Role of Construal Level



Citation:

Taku Togawa, Hiroaki Ishii, and Jaewoo Park (2015) ,"Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: the Moderating Role of Construal Level", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 330-330.

Authors

Taku Togawa, Chiba University of Commerce, Japan
Hiroaki Ishii, Seikei University, Japan
Jaewoo Park, Chiba University of Commerce, Japan



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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