Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India
In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.
Citation:
Himadri Roy Chaudhuri, Rajat Roy, and Fazlul K Rabbanee (2015) ,"Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 225-226.
Authors
Himadri Roy Chaudhuri, International Management Institute-Kolkata,India
Rajat Roy, Curtin University,Australia
Fazlul K Rabbanee, Curtin University,Australia
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material
Hyewon Oh, University of Illinois at Urbana-Champaign, USA
Joseph K Goodman, Ohio State University, USA
Incheol Choi, Seoul National University
Featured
Associative versus Relational Processing: The Role of Elaboration in Evaluative Conditioning
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
Featured
L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery
Bo Huang, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Matthew Philp, HEC Montreal, Canada