Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India
In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.
Citation:
Himadri Roy Chaudhuri, Rajat Roy, and Fazlul K Rabbanee (2015) ,"Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 225-226.
Authors
Himadri Roy Chaudhuri, International Management Institute-Kolkata,India
Rajat Roy, Curtin University,Australia
Fazlul K Rabbanee, Curtin University,Australia
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Trusting the data, the self and “the other” in self tracking practices
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
Featured
A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University
Featured
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada