Effects of Performance Goals on Food Preferences and Consumption

This research examines how performance goals influence food behavior beyond task achievement. In three experiments, we demonstrate that information (i.e., words, slogans) associated with performance increase consumption and preferences for unhealthy food and preferences for it. Further, this effect is due to a need for food energy.



Citation:

Pierrick Gomez and Dimitri Vasiljevic (2015) ,"Effects of Performance Goals on Food Preferences and Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 322-322.

Authors

Pierrick Gomez, NEOMA Business School, France
Dimitri Vasiljevic, NEOMA Business School, France



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

Understanding Trust Formation in Peer-to-peer Social Commerce

Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA

Read More

Featured

J12. The Influence of Pet-Ownership on Consumer Behavior

Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study

Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.