Unpacking the Individual Mechanisms of Customers’ New Product Ideation Success
Crowdsourcing with customers offers unprecedented opportunities for companies to improve the success of their new product development efforts. This study investigates the individual processes which make the ideas generated by customers better. In doing so, it aims to enable managers to harness innovative potential of customers more effectively.
Citation:
Oguz Ali Acar (2015) ,"Unpacking the Individual Mechanisms of Customers’ New Product Ideation Success ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 317-317.
Authors
Oguz Ali Acar, King's College London
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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