The Influence of Nutrition Information on Sequential Consumption Decisions For Indulgent Food

This research examines the effect of nutrition information on initial choices and subsequent consumption decisions for indulgent food. We find that nutrition information has no effect on initial choices between unhealthy and healthy foods. However, it makes restrained eaters reduce subsequent consumption of indulgent food, after prior unhealthy choice.



Citation:

(Grace) Ga-Eun Oh, Young Eun Huh, and Anirban Mukhopadhyay (2015) ,"The Influence of Nutrition Information on Sequential Consumption Decisions For Indulgent Food", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 13-16.

Authors

(Grace) Ga-Eun Oh, HKUST
Young Eun Huh, HKUST
Anirban Mukhopadhyay, HKUST



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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