Accept the Product You Are Anxious About: How Much of a Role Does Hope Play and When?

Since new products are also associated with high levels of uncertainty and risk, consumers believe innovative offerings could provide possibilities in their lives due to product-related hope but may also be anxious about the product’s performance. Thus, driving forces of hope versus anxiety, and self-esteem on adoption are worthy of further investigation.



Citation:

Yu-Ting Lin and Andreas Eisingerich (2015) ,"Accept the Product You Are Anxious About: How Much of a Role Does Hope Play and When?", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 327-327.

Authors

Yu-Ting Lin, Imperial College London, United Kingdom
Andreas Eisingerich, Imperial College London, United Kingdom



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

Handshaking Promotes Deal-Making By Signaling Cooperative Intent

Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Trust No One. Verify Everything: Bitcoin

Mariam Humayun, York University, Canada
Russell W. Belk, York University, Canada

Read More

Featured

C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment

Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.