Why Pay? Examining the Impact on Ecologically Sound Electricity

This paper examines the characteristics of perceived behavioral control, environmental concern and subjective norms and its impact on attitudes. Multiple regression analysis was used to test the hypotheses based on survey data. The practical value will allow marketers to design marketing programs based on factors which impact behavioral intentions.



Citation:

Angela Paladino and Ameet Pandit (2015) ,"Why Pay? Examining the Impact on Ecologically Sound Electricity", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: .

Authors

Angela Paladino, University of Melbourne, Australia
Ameet Pandit, University of Newcastle, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

R1. How Consumers Deal With Brand Failure-An Individual Differences Approach

Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University

Read More

Featured

The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making

Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore

Read More

Featured

E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival

Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.