The Effect of Jargon on Sensitivity to Omissions in Judgment Based on Limited Evidence
Two experiments investigate the positive effect of jargon on sensitivity to omitted information. Ease of processing and perceived credibility can have opposing influences on how people evaluate technical product descriptions. Jargon can also increase sensitivity to missing information. Implications of jargon utilization and omission neglect are discussed.
Citation:
Ruomeng Wu, Esta Shah, and Frank Kardes (2015) ,"The Effect of Jargon on Sensitivity to Omissions in Judgment Based on Limited Evidence", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 283-284.
Authors
Ruomeng Wu, University of Cincinnati, USA
Esta Shah, University of Cincinnati, USA
Frank Kardes, University of Cincinnati, USA
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA
Featured
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
Featured
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands