Rashmi is the discussant, there is no fourth paper.
Rashmi Adaval (2015) ,"Discussant", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 9-12.
Rashmi Adaval, Hong Kong University of Science and Technology
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Liminality, Portals, and Narratives of Transformation
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University
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