Boost the Brightness, But Turn Down the Volume: Cross-Modal Compensation For Meta-Sensory Homeostasis

We demonstrate that individuals exposed to sensory stimuli sufficiently above their optimal homeostatic level in one sensory mode (e.g., audition) seek under-stimulation in other sensory modes (e.g., vision, olfaction) in order to achieve meta-sensory balance, and this has meaningful behavioral consequences on consumer choices and evaluations.



Citation:

Rhonda Hadi, Lauren Block, and Suresh Ramanathan (2015) ,"Boost the Brightness, But Turn Down the Volume: Cross-Modal Compensation For Meta-Sensory Homeostasis", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 9-12.

Authors

Rhonda Hadi, University of Oxford, UK
Lauren Block, Baruch College, USA
Suresh Ramanathan , Texas A&M University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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