Boost the Brightness, But Turn Down the Volume: Cross-Modal Compensation For Meta-Sensory Homeostasis

We demonstrate that individuals exposed to sensory stimuli sufficiently above their optimal homeostatic level in one sensory mode (e.g., audition) seek under-stimulation in other sensory modes (e.g., vision, olfaction) in order to achieve meta-sensory balance, and this has meaningful behavioral consequences on consumer choices and evaluations.



Citation:

Rhonda Hadi, Lauren Block, and Suresh Ramanathan (2015) ,"Boost the Brightness, But Turn Down the Volume: Cross-Modal Compensation For Meta-Sensory Homeostasis", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 9-12.

Authors

Rhonda Hadi, University of Oxford, UK
Lauren Block, Baruch College, USA
Suresh Ramanathan , Texas A&M University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success

Matthew D Rocklage, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Loran F Nordgren, Northwestern University, USA

Read More

Featured

Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility

Lili Wang, Zhejiang University
Yanfen You, New Mexico State University, USA
Chun-Ming Yang, Ming Chuan University, Taiwan

Read More

Featured

The Production and Consumption of Retro Brands Beyond Meaning Revival

Benjamin Julien Hartmann, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Markus Giesler, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.