The Effect of Option Framing on Consumer Choice For Service Options

Service providers like travel agencies or insurances often give consumers the opportunity to adapt a service according to their individual needs by offering additional options to supplement a base service. Focusing on hedonic and utilitarian additional services, we analyze experimentally the influence of option framing on consumer choice.



Citation:

Michaela Kreitmair and Martina Steul-Fischer (2015) ,"The Effect of Option Framing on Consumer Choice For Service Options", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 169-170.

Authors

Michaela Kreitmair, University of Erlangen-Nuremberg, Germany
Martina Steul-Fischer, University of Erlangen-Nuremberg, Germany



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Featured

Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account

Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School

Read More

Featured

An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity

Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.