Healthy Versus Tasty: a Canadian Test

Foods promoted as “healthy” are often assumed to be less tasty. However, this association appears to vary across cultures. This research examines the association among Canadian students. Using both explicit and implicit measures, we found participants more likely to consider healthy foods to be tasty.


Michael BASIL, Olivier TRENDLE, and Carolina WERLE (2015) ,"Healthy Versus Tasty: a Canadian Test", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 318-318.


Michael BASIL, University of Lethbridge
Olivier TRENDLE, Grenoble Ecole de Managment
Carolina WERLE, Grenoble Ecole de Managment


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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