Healthy Versus Tasty: a Canadian Test

Foods promoted as “healthy” are often assumed to be less tasty. However, this association appears to vary across cultures. This research examines the association among Canadian students. Using both explicit and implicit measures, we found participants more likely to consider healthy foods to be tasty.


Michael BASIL, Olivier TRENDLE, and Carolina WERLE (2015) ,"Healthy Versus Tasty: a Canadian Test", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 318-318.


Michael BASIL, University of Lethbridge
Olivier TRENDLE, Grenoble Ecole de Managment
Carolina WERLE, Grenoble Ecole de Managment


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

Share Proceeding

Featured papers

See More


When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals

Franklin Shaddy, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA

Read More


G1. Enchantment through Retro Product Consumption in a Digital World

Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK

Read More


Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping

Alberto Lopez, Tecnológico de Monterrey, MEXICO
Rachel Rodriguez, Tecnológico de Monterrey, MEXICO
Claudia Quintanilla, Tecnológico de Monterrey, MEXICO
Raquel Castaño, Tecnológico de Monterrey, MEXICO

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.