Healthy Versus Tasty: a Canadian Test
Foods promoted as “healthy” are often assumed to be less tasty. However, this association appears to vary across cultures. This research examines the association among Canadian students. Using both explicit and implicit measures, we found participants more likely to consider healthy foods to be tasty.
Michael BASIL, Olivier TRENDLE, and Carolina WERLE (2015) ,"Healthy Versus Tasty: a Canadian Test", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 318-318.
Michael BASIL, University of Lethbridge
Olivier TRENDLE, Grenoble Ecole de Managment
Carolina WERLE, Grenoble Ecole de Managment
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
L13. The Recipient Effect on Consumers’ Preference for Products Displayed in Different Horizontal Locations
Sheng Bi, Washington State University, USA
Nik Nikolov, Washington State University, USA
Julio Sevilla, University of Georgia, USA
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
Decisional Conflict Predicts Myopia
Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA