Clear Today But Foggy Tomorrow: the Impact of Pm2.5 on Construal Level
Given the pervasive of PM2.5 air pollutants, the present paper investigates the role of PM2.5 in the individuals’ information processing style. Across two experiments, the findings suggest that increases in PM2.5 levels would make people be more likely to engage in abstract mindset.
Citation:
Fengchao Chen, Ying Ding, and Wei Chen (2015) ,"Clear Today But Foggy Tomorrow: the Impact of Pm2.5 on Construal Level", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 320-320.
Authors
Fengchao Chen, School of Business, Renmin University of China, China
Ying Ding, School of Business, Renmin University of China, China
Wei Chen, School of Business, Renmin University of China, China
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain
Featured
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University
Featured
When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada