Clear Today But Foggy Tomorrow: the Impact of Pm2.5 on Construal Level

Given the pervasive of PM2.5 air pollutants, the present paper investigates the role of PM2.5 in the individuals’ information processing style. Across two experiments, the findings suggest that increases in PM2.5 levels would make people be more likely to engage in abstract mindset.



Citation:

Fengchao Chen, Ying Ding, and Wei Chen (2015) ,"Clear Today But Foggy Tomorrow: the Impact of Pm2.5 on Construal Level", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 320-320.

Authors

Fengchao Chen, School of Business, Renmin University of China, China
Ying Ding, School of Business, Renmin University of China, China
Wei Chen, School of Business, Renmin University of China, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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