Are Product Review Sites Forums Or Battlefields? a Qualitative Study of Consumer Attribution and Dialectical Thinking in Ewom Communication

This study intended to observe how consumers communicate amongst one another in an online review setting by adopting the attribution and the dialectical thinking theories to explain some interpersonal communications in eWOM interaction.



Citation:

Shuling Liao and Brandon DuBreuil (2015) ,"Are Product Review Sites Forums Or Battlefields? a Qualitative Study of Consumer Attribution and Dialectical Thinking in Ewom Communication", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 327-327.

Authors

Shuling Liao, College of Management, Yuan-Ze University, Taiwan
Brandon DuBreuil, College of Management, Yuan-Ze University, Taiwan



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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