Emoticon Usage in Social Media: Influences of Social Presence and Motivation Orientation

We examined the relationship among social presence perceptions, motivation orientation and emoticon usage, and investigated the moderating effect of self-monitoring on emoticon usage in social media.Motives including expressive and benefit orientations were found determine emoticon usage towards social presence. Self-monitoring influences emoticon usage for utilitarian benefits in social media.



Citation:

Shuling Liao, Cindy Yunhsin Chou, and Meng-chen Lin (2015) ,"Emoticon Usage in Social Media: Influences of Social Presence and Motivation Orientation", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 327-327.

Authors

Shuling Liao, College of Management, Yuan Ze University
Cindy Yunhsin Chou, College of Management, Yuan Ze University
Meng-chen Lin , College of Management, Yuan Ze University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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