The Impact of Online Store Image Based on Ratings on New Product Quality Evaluation and Purchase Intention

Store image has been proving to be a key contributor to business performance in both conventional and eCommerce market. By conducting conjoint analysis, the results show that ratings as the third-party trustmark, an important category of online store image, had impacts on quality evaluation and purchase intention of new product.



Citation:

Sigen Song, Ping Wang, and Wei Xu (2015) ,"The Impact of Online Store Image Based on Ratings on New Product Quality Evaluation and Purchase Intention", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 249-250.

Authors

Sigen Song, School of Business Administration, Anhui University of Finance and Economics China
Ping Wang, School of Business Administration, Anhui University of Finance and Economics China
Wei Xu , School of Business Administration, Anhui University of Finance and Economics China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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