The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions

We find that people are more likely to pursue goals when the time allotted to goal pursuit is described by extents ("in 2 months") rather than dates ("by June 23"). This may happen because extents prompt a greater focus on the outcomes, whereas dates increase attention to the means.



Citation:

Nira Munichor and Robyn LeBoeuf (2015) ,"The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 210-210.

Authors

Nira Munichor, Hebrew University of Jerusalem, Israel
Robyn LeBoeuf, Washington University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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