Consistent Or Not? the Role of Product Visibility in Sequential Decisions
This research proposes that the extent to which a consumer’s sequential purchase decisions are consistent, is influenced by the consumption visibility of the product associated with his or her first decision.
Citation:
Dikla Perez, Yael Steinhart , and Amir Grinstein (2015) ,"Consistent Or Not? the Role of Product Visibility in Sequential Decisions ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 330-330.
Authors
Dikla Perez, Tel -Aviv University, and Technion
Yael Steinhart , Tel-Aviv Universty
Amir Grinstein , Ben-Gurion University and the VU Amsterdam
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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