Is Failing to Plan Always Planning to Fail? When Planning Facilitates Failure

Mental simulation involving envisioning future scenarios in the mind’s eye, has been found to positively impact self-regulatory behavior. In the present research, we questioned whether this is always the case. We find that individuals disengage from the pursuit of goal attainment following process simulation, but not following outcome simulation.



Citation:

Natalina Zlatevska (2015) ,"Is Failing to Plan Always Planning to Fail? When Planning Facilitates Failure ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 308-312.

Authors

Natalina Zlatevska , Bond University, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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