Mortality Salience and Materialistic Consumption: Role of Self Versus Loved Ones
Through four studies, we distinguished two types of mortality salience, namely mortality salience of self (MSS) and mortality salience of a loved one (MSLO), and found that MSS promotes materialistic consumption whereas MSLO prevents it. The mechanism that may explains the divergence has been proposed.
Citation:
Yanan Wang (2015) ,"Mortality Salience and Materialistic Consumption: Role of Self Versus Loved Ones", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 276-277.
Authors
Yanan Wang, Bishop's University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Featured
Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food
Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)
Featured
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA