Mortality Salience and Materialistic Consumption: Role of Self Versus Loved Ones
Through four studies, we distinguished two types of mortality salience, namely mortality salience of self (MSS) and mortality salience of a loved one (MSLO), and found that MSS promotes materialistic consumption whereas MSLO prevents it. The mechanism that may explains the divergence has been proposed.
Citation:
Yanan Wang (2015) ,"Mortality Salience and Materialistic Consumption: Role of Self Versus Loved Ones", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 276-277.
Authors
Yanan Wang, Bishop's University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Liminality, Portals, and Narratives of Transformation
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Featured
N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices
Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands
Featured
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA