Abstract Thinking Explaining the Effect of Mixed Emotions on Creativity

Through three studies, we showed that mixed emotions promoted abstract thinking, which in turn led to enhanced creativity. Individual differences in the extent to which people prefer structure moderated the effect of mixed emotions on abstract thinking.



Citation:

Eunjin Hwang and Nara Youn (2015) ,"Abstract Thinking Explaining the Effect of Mixed Emotions on Creativity", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 323-323.

Authors

Eunjin Hwang, Hongik University, Republic of Korea
Nara Youn, Hongik University, Republic of Korea



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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