Gender Differences in Playing Digital Game-Based Electronic Books

This paper develops a broader understanding of whether gender differences encapsulated in cultural values constrain the game type preferences of young Taiwanese adults’ playing a digital game-based English electronic book. Ultimately, digital game-based English e-book play is a valuable component for establishing new ways of thinking.


Chih-Ping Chen (2015) ,"Gender Differences in Playing Digital Game-Based Electronic Books", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 112-113.


Chih-Ping Chen, Yuan Ze University, Taiwan


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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