Gender Differences in Playing Digital Game-Based Electronic Books
This paper develops a broader understanding of whether gender differences encapsulated in cultural values constrain the game type preferences of young Taiwanese adults’ playing a digital game-based English electronic book. Ultimately, digital game-based English e-book play is a valuable component for establishing new ways of thinking.
Citation:
Chih-Ping Chen (2015) ,"Gender Differences in Playing Digital Game-Based Electronic Books", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 112-113.
Authors
Chih-Ping Chen, Yuan Ze University, Taiwan
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
When Prominent Logos Make You Feel Competent
Sara Caprioli, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Nailya Ordabayeva, Boston College, USA
Featured
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
Featured
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel