Mixing Friendship With Money: Guests’ Monetary Gifts and
We find that wedding guests that give a larger monetary gift consume more admit to having money-market type thoughts while close guests will feel uncomfortable for having such thoughts. We show that close friends give more money and feel better about their monetary gift when it is given after consumption
Citation:
Yaniv Shani, Shai Danizger, and Marcel Zeelenberg (2015) ,"Mixing Friendship With Money: Guests’ Monetary Gifts and ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 236-237.
Authors
Yaniv Shani, Tel Aviv University
Shai Danizger, Tel Aviv University
Marcel Zeelenberg, Tilburg University, The Netherlands
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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