Mixing Friendship With Money: Guests’ Monetary Gifts and

We find that wedding guests that give a larger monetary gift consume more admit to having money-market type thoughts while close guests will feel uncomfortable for having such thoughts. We show that close friends give more money and feel better about their monetary gift when it is given after consumption


Yaniv Shani, Shai Danizger, and Marcel Zeelenberg (2015) ,"Mixing Friendship With Money: Guests’ Monetary Gifts and ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 236-237.


Yaniv Shani, Tel Aviv University
Shai Danizger, Tel Aviv University
Marcel Zeelenberg, Tilburg University, The Netherlands


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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