Object Agency and the Exteded Object
The extended object is theorized as the counterpart to the extended self. Object extension is formulated as involving Extension by Association and Extension by Co-constituted Action. Drawing on the agency of objects, the extended object offers a counter to the post-structuralist reduction of consumer behavior to being treated as text.
Russell Belk (2015) ,"Object Agency and the Exteded Object", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 21-23.
Russell Belk, York University, Canada
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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