Selling New Hotel Membership Programs: the Effects of Knowledge-Based Control and Climate For Psychological Safety
This research examines how knowledge-based control influences hotels’ new membership schemes sales performance. In addition, the moderating effect of climate for psychology safety will also be investigated. 86 key informants filled out the survey. Findings’ implications to hotel management literature and practices are discussed.
Norman Peng and Annie Chen (2015) ,"Selling New Hotel Membership Programs: the Effects of Knowledge-Based Control and Climate For Psychological Safety", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 330-330.
Norman Peng, University of Westminster
Annie Chen, University of Westminster
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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