A Meta-Analysis of Affect Induction Techniques: How Do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?

The reported meta-analysis explores the relative effectiveness of the three most popular affect induction methods (associational, autobiographical recall, and video) at creating positive and negative affect. Furthermore, we explore how induction characteristics (cover story, personal relevance, length) and contextual factors (culture, motivation) affect the strength of an induced affective state.



Citation:

Scott Motyka, Nancy Puccinelli, Dhruv Grewal, and Susan Andrzejewski (2014) ,"A Meta-Analysis of Affect Induction Techniques: How Do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced? ", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 71-72.

Authors

Scott Motyka, Babson College, USA
Nancy Puccinelli, Oxford University, UK
Dhruv Grewal, Babson College, USA
Susan Andrzejewski, Franklin and Marshall College, USA



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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