How Cooking As a Consumption Practice Resolves Value Conflicts

According to Schwartz, consumers across the world can be mapped into groups with similar cultural values. However while adhering to one type of value, its polar type may cause conflict. This film, through the example of a South Indian housewife, focuses on how cooking as a consumption practice helps resolve conflicting values of tradition and hedonism. https://vimeo.com/93128751 Pwd:cooking



Citation:

Rajeshwari Victor (2014) ,"How Cooking As a Consumption Practice Resolves Value Conflicts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 758-758.

Authors

Rajeshwari Victor, N/A



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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