How Cooking As a Consumption Practice Resolves Value Conflicts
According to Schwartz, consumers across the world can be mapped into groups with similar cultural values. However while adhering to one type of value, its polar type may cause conflict. This film, through the example of a South Indian housewife, focuses on how cooking as a consumption practice helps resolve conflicting values of tradition and hedonism. https://vimeo.com/93128751 Pwd:cooking
Citation:
Rajeshwari Victor (2014) ,"How Cooking As a Consumption Practice Resolves Value Conflicts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 758-758.
Authors
Rajeshwari Victor, N/A
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Prices in Red: When a Red Price Becomes a Stop Sign
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA
Featured
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA
Featured
P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk
Yueyan Wu, Hunan University, China
Chunyan Xie, Western Norway University of Applied Sciences
Zhi Yang, Hunan University, China
Luluo Peng, Hunan University, China