In Brutal Times
This short film proposes poetic brutality as a methodological alternative that respects the consumer’s messy impressions of marketing’s artifacts. It aims to unwrestle the poetic possibility from pomo’s deathly academic brand-embrace, and celebrates ancient premodern gathering and new digital post-romanticism. https://vimeo.com/93273467
Citation:
Roel Wijland (2014) ,"In Brutal Times", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 758-758.
Authors
Roel Wijland, University of Otago, New Zealand
Volume
NA - Advances in Consumer Research Volume 42 | 2014
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