The Mask We Wear: Consumer Escapism Through Cosplay
This research explores the antecedents, process, and outcomes of consumer escapism in the context of cosplay and discusses escapism’s place alongside other related constructs such as flow & fantasy. Videographic observations were made and 25 interviews were conducted with cosplayers at three different cons in early 2014.
Jacob Hiler and Andrew Kuo (2014) ,"The Mask We Wear: Consumer Escapism Through Cosplay", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 757-757.
Jacob Hiler, Louisiana State University, USA
Andrew Kuo, Louisiana State University, USA
NA - Advances in Consumer Research Volume 42 | 2014
A Taxonomy of Opposition to Genetically Modified Foods
Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA
The Ritualistic Dimension of Microlending
Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile