Capturing Online Fashion Shopping Experiences: a Screencast Videography
Through the lens of videography researchers have captured the finest details of consumption experiences. Here, I present online videography to capture the online fashion shopping experiences. Using Critical Incident Analysis I highlight the process of the experience and the main incidents that influence approach-avoidance decisions within this process.
Citation:
Fatema Kawaf (2014) ,"Capturing Online Fashion Shopping Experiences: a Screencast Videography ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 757-757.
Authors
Fatema Kawaf, Sheffield Hallam University, UK
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
Featured
Trust No One. Verify Everything: Bitcoin
Mariam Humayun, York University, Canada
Russell W. Belk, York University, Canada
Featured
The Power of Pottymouth in Word-of-Mouth
Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada