Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene

While the digital media has become omnipresent in the contemporary society, this research takes a closer look on an unexpected trend: why some consumers and subcultures turn to analog media instead? Insights are offered from an unlikely context: alternative skateboarding scene in Helsinki.


Joonas Rokka, Pekka Rousi, and Vessi Hämäläinen (2014) ,"Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 757-757.


Joonas Rokka, NEOMA Business School, France
Pekka Rousi, Finland
Vessi Hämäläinen, Finland


NA - Advances in Consumer Research Volume 42 | 2014

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